JAKUB POLANKA X BIBLOO – GWC World

PORTFOLIO

JAKUB POLANKA X

BIBLOO

GOAL

To launch Jakub Polanka collection inspired by 80s on the prestigious international fashion e-commerce Bibloo.

SOLUTION

In order to be unique and universal, GWC created and developed a strategy and a social media campaign on Facebook and Instagram to encourage audience getting dressed what helps them to be really themselves: from this concept was born hashtag #Faxoff, to delete all restrictions expressed by fashion!

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