![](https://gwcworld.com/wp-content/uploads/2023/09/Neopulse-Cover.jpeg)
![](https://gwcworld.com/wp-content/uploads/2023/09/NEOPULSE-1.jpeg)
![](https://gwcworld.com/wp-content/uploads/2023/09/neopulse-2.jpeg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
SAMSONITE wanted to dedicate a major shoot to six collections for Outdoor and Indoor communication of all Shopping Malls & Outlets in Europe. One of these is the NEOPULSE line: contemporary suitcases with a design featuring distinctive details, produced from ultra-lightweight polycarbonate that provide premium aesthetics and a very smooth dragging experience. Neopulse trolleys are designed for a target audience of people between 25 and 65 years of age who are "design minded" and always looking for the latest trend.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
GWC handled the shoot across the board, from creative direction to on-set production to expert retouching. Observing the structure of the suitcase and its geometric lines, we were inspired to enhance its features with a studio shoot that played with backdrops reminiscent of the optical world. These well-balanced optical interventions framed the suitcase and the model chosen to become the face of this collection, with an easy chic stilyng incorporating graphic elements.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)