![](https://gwcworld.com/wp-content/uploads/2022/10/labello-02.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/10/labello-01.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
Engage a young audience through socials in the month of Valentine’s Day to get Gen Z closer to an historical product such as Labello’s lip balm.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
We created an integrated campaign with online reward gamification that has made it possible to introduce Labello to a young public, make it closer to the brand by increasing it’s familiarity and encouraging its top of mind positioning in a target that is usually less permeable thanks to lighter style, agile, modern and declined on social media in a widespread way.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)