![](https://gwcworld.com/wp-content/uploads/2022/10/jakubpolanka-featured.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
To launch Jakub Polanka collection inspired by 80s on the prestigious international fashion e-commerce Bibloo.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
In order to be unique and universal, GWC created and developed a strategy and a social media campaign on Facebook and Instagram to encourage audience getting dressed what helps them to be really themselves: from this concept was born hashtag #Faxoff, to delete all restrictions expressed by fashion!
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)