Cosmetica Italia for EXPO – GWC World



Italia for EXPO


To interpret concepts elaborated by Cosmetica Italia team related to the associations involvement in Biodiversity Park during Milano EXPO 2015, communicating the unifying role of cosmetic in a context where cultural, genetic and environmental differences are very marked, and stimulating EXPO visitors to explore deeply those concepts.


Deep study of the communication strategy: emotional video teaser production, transmitted at the Branded stand of Cosmetica Italia in the Biodiversity Park, that provides through key-words some insights on the concept of cosmetic as unifying art. Design and development of a web responsive portal dedicated to the initiative with several contents that explore the main theme anticipated by video teaser.