![](https://gwcworld.com/wp-content/uploads/2022/10/ci-expo-02.jpg)
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GOAL
To interpret concepts elaborated by Cosmetica Italia team related to the associations involvement in Biodiversity Park during Milano EXPO 2015, communicating the unifying role of cosmetic in a context where cultural, genetic and environmental differences are very marked, and stimulating EXPO visitors to explore deeply those concepts.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
Deep study of the communication strategy: emotional video teaser production, transmitted at the Branded stand of Cosmetica Italia in the Biodiversity Park, that provides through key-words some insights on the concept of cosmetic as unifying art. Design and development of a web responsive portal dedicated to the initiative with several contents that explore the main theme anticipated by video teaser.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)