![](https://gwcworld.com/wp-content/uploads/2022/10/menshealth-01.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/10/menshealth-02.jpg)
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![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
To sponsor the new Men’s Health Lab men’s supplements line
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
Activation in about 30 Esselunga points throughout Italy of a promotional campaign where Hostesses and stewards with branded outfits distributed information flyers and gadgets to customers. To support the sporship, GWC studied a Social Media campaign, designed and developed through geolocalized posts and a video teaser.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)