Activation Esselunga – Men’s Health – GWC World


Activation Esselunga

Men’s Health


To sponsor the new Men’s Health Lab men’s supplements line


Activation in about 30 Esselunga points throughout Italy of a promotional campaign where Hostesses and stewards with branded outfits distributed information flyers and gadgets to customers. To support the sporship, GWC studied a Social Media campaign, designed and developed through geolocalized posts and a video teaser.