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GOAL
UNIQA, line of cosmetic treatments belonging to the Pea Cosmetics Group and market leader for the production of pure Vitamins in single-dose format for skincare, wanted to renew its image and its communication by giving an air of freshness to its contents.
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SOLUTION
GWC is pleased to collaborate with UNIQA dealing with their main B2C communication channels: Social Media: conception of monthly editorial plans with study and creation of graphic contents Email Marketing: ideation, drafting, graphic design and management of newsletter mailings addressed to UNIQA consumers Blog: study of the monthly editorial calendar with the drafting of articles in a SEO perspective, to optimize the boutiqueuniqa.com website and to improve its performance in the Google SERP Media Campaigns: study of the campaigns concept, creation of ad hoc photo shooting with relative post production and adaptations to the necessary ADV formats
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