WATTS WATER Italy asked to design and develop a contest dedicated to Italian plumbers. The purpose included increasing awareness and product sell-out.
GWC created a dedicated storytelling, starting with the Visual and Naming of the contest. The image was then adapted to all materials created to communicate it both online and offline. All phases were then planned, from the opening to the closing of the promotion. GWC's production team took care of the bureaucracy related to the Contest and managed the logistics for the winners' communication and the delivery of the prizes.