Vetrine per PROXIS
Communicating Samsonite's most important line, PROXIS, could not have been an easy challenge. GWC took it up and designed POS sets dedicated to more than a thousand European storefronts with a new and highly creative style.
GWC's creative team studied the Proxis concept and took it to the next level by creating a cutting-edge design that focuses on the product, its strength and lightness. An image-based storytelling that was then produced in two different formats to suit different types of storefronts in stores across Europe. The use of Premium materials made it possible to achieve a superb result in accordance with the highest specifications of durability and environmental protection, without in any case sacrificing visual appeal.