![](https://gwcworld.com/wp-content/uploads/2021/01/PROXIS-Copertina.png)
![](https://gwcworld.com/wp-content/uploads/2023/06/photo1.jpg)
![](https://gwcworld.com/wp-content/uploads/2023/06/photo2.jpg)
![](https://gwcworld.com/wp-content/uploads/2023/06/photo3.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
Communicating Samsonite's most important line, PROXIS, could not have been an easy challenge. GWC took it up and designed POS sets dedicated to more than a thousand European storefronts with a new and highly creative style.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
GWC's creative team studied the Proxis concept and took it to the next level by creating a cutting-edge design that focuses on the product, its strength and lightness. An image-based storytelling that was then produced in two different formats to suit different types of storefronts in stores across Europe. The use of Premium materials made it possible to achieve a superb result in accordance with the highest specifications of durability and environmental protection, without in any case sacrificing visual appeal.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)