Samsonite – Vetrine PROXIS – GWC World

PORTFOLIO

SAMSONITE

Vetrine per PROXIS

GOAL

Communicating Samsonite's most important line, PROXIS, could not have been an easy challenge. GWC took it up and designed POS sets dedicated to more than a thousand European storefronts with a new and highly creative style.

SOLUTION

GWC's creative team studied the Proxis concept and took it to the next level by creating a cutting-edge design that focuses on the product, its strength and lightness. An image-based storytelling that was then produced in two different formats to suit different types of storefronts in stores across Europe. The use of Premium materials made it possible to achieve a superb result in accordance with the highest specifications of durability and environmental protection, without in any case sacrificing visual appeal.