![](https://gwcworld.com/wp-content/uploads/2022/08/Cover-UNIQA_4_3.jpg)
![](https://gwcworld.com/wp-content/uploads/2023/05/UNIQA-img-1.jpg)
![](https://gwcworld.com/wp-content/uploads/2023/05/UNIQA-img-2.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
UNIQA by PEA Cosmetics requested GWC to study, in a premium perspective, their image on the brand's social media channels.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
After examining the industry’s competitive landscape, we envisioned a path dedicated to UNIQA and its Lovers. Clear, realistic and bright images matched by a sincere and delicate Tone-of-Voice. The Agency has also established brand guidelines with primary and secondary colour palettes to be used, well-defined fonts and graphics to ensure the long-term coherence of this new approach aimed at narrating the natural beauty of each person without artifice or prejudice.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)