UNIQA by PEA Cosmetics
UNIQA by PEA Cosmetics requested GWC to study, in a premium perspective, their image on the brand's social media channels.
After examining the industry’s competitive landscape, we envisioned a path dedicated to UNIQA and its Lovers. Clear, realistic and bright images matched by a sincere and delicate Tone-of-Voice. The Agency has also established brand guidelines with primary and secondary colour palettes to be used, well-defined fonts and graphics to ensure the long-term coherence of this new approach aimed at narrating the natural beauty of each person without artifice or prejudice.