Biogen – TYSABRI – GWC World

PORTFOLIO

Biogen

TYSABRI

GOAL

To engage Biogen Medical Representatives during an informative event for Tysabri

SOLUTION

Starting from the main theme of the “Path”, GWC produced an emotional video shown to participants during the event and organized a motivational moment reaching out Paola Gianotti as testimonial, cycling champion and several Guinness World Record holder.

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