![](https://gwcworld.com/wp-content/uploads/2022/10/Agenda-1.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
To engage Biogen Medical Representatives during an informative event for Tysabri
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
Starting from the main theme of the “Path”, GWC produced an emotional video shown to participants during the event and organized a motivational moment reaching out Paola Gianotti as testimonial, cycling champion and several Guinness World Record holder.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)