GOAL To encourage the meeting between International Buyers, potential customers and Brand Exhibitors at Mipel fair, during the “Salone del Mobile” (Milan, April 2014) 

SOLUTION 360° Organization of MIPEL OFF: a special occasion where the prestigious context of Via Tortona – headquarter of the Milanese fashion and design, was set-up with customized materials dedicated to the selling products: an opportunity for small and medium-sized enterprises for taking part to this exclusive fair.