GOAL To renew Mipel APP for edition 108/2015 of one of the most important exhibition in Europe dedicated to fashion, accesories and leather goods.

SOLUTION APP Restyling with the main focus on the user experience, that becomes more personal. Many content displayed automatically according to the user’s usage habits and much more: the App helps the visitor to have a pleasant tour into the exhibition. During fair three days, the APP had 3.941 download on IOS and 1.762 on Android!