GOAL To create a new APP to make more interactive and more immediate the experience of visiting MID, the most important exhibition in the world dedicated to Opticians, Optometry and Ophthalmology. 

SOLUTION Mido’s Official APP design and development both for iOS and Android devices that allows visitors to real-time consult online catalogue, to view all pavilions map, to plan their visit following a suggested route, to vote for the Bestand Award; they also could have always available at a touch all the news, the events and the informations regarding the exhibition. A special mention is for the innovative system GWC developed for the online registration directly from the APP, that let more than 20.000 visitors from all over the world to enjoy the fair with a simple tap, without printing any document and with the Fast Lane of Fiera Milano (the environment thanking! 🙂