![](https://gwcworld.com/wp-content/uploads/2022/08/samsonite-2.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/samsonite-1.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
Create a worldwide campaign for boutiques and stores .
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
The idea was simple: express joy and happiness through products . All positive emotions that Samsonitelovers know very well. A creative project with a very clean execution, suitable for a global declination in each continent. This concept won the Special Star for creativity in 2020.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)