GOAL Engage a young audience through socials in the month of Valentine’s Day to get Gen Z closer to an historical product such as Labello’s lip balm.  

SOLUTION We created an integrated campaign with online reward gamification that has made it possible to introduce Labello to a young public, make it closer to the brand by increasing it’s familiarity and encouraging  its top of mind positioning in a target that is usually less permeable thanks to lighter style, agile, modern and declined on social media in a widespread way.