UNIQA by PEA Cosmetics
UNIQA by PEA Cosmetics asked GWC to follow and coordinate some important communication campaigns throughout the year: 1 - Launch of TED EVOLUTION, the most innovative machine dedicated to beauty salons in order to treat facial and body imperfections simultaneously 2 - BEST SELLER campaign, for the promotion of the most loved products by UNIQA Lovers 3 - BLACK FRIDAY campaign, for the hottest moment of the year
For each of these campaigns, GWC has created a unique Creative Concept to talk about UNIQA brand products in an increasingly engaging way. The agency has therefore taken care of the production of the contents coordinating the days of shooting and managing internally the post-production of what has been done. The visuals obtained were then declined both for a web and social use, and for the production of POSM that have been placed at beauty salons throughout Italy.