GOAL
Milan Beauty Week: from September 25th to 29th, the city dedicated a series of events to the culture of beauty and wellness. In this occasion, on September 28th and 29th, SWISSE Italia, a company operating in the health and wellness sector with a mission to help people celebrating everyday life, participated in the initiative by displaying its products, giving the opportunity to taste their new Gummies and offering visitors a free test to find out which integrators are the right ones for them. SWISSE asked GWC to take care of every aspect of this event.
SOLUTION
With 360-degree coverage of the event, GWC curated the design and production of the information materials and displays. The team then designed and developed the online portal with a free survey for the visitors where they could find out which SWISSE products were recommended according to their needs. GWC also managed all the suppliers gravitating around the event, achieving a great result!