SODASTREAM – ART Event – GWC World

PORTFOLIO

SODASTREAM

ART Launch Event

GOAL

SODATREAM launched the new ART soda maker and needed an event to match it. GWC made it happen.

SOLUTION

The location chosen was the ADI Museum of Design in Milan. We designed the space to give maximum visibility to the product, through a very curious and engaging trial experience that involved press and influencers from all over Italy. In addition, it was developed a highly Instagrammable installation that recalled the Design world: a salient feature of the new ART soda maker with an entertaining activity, where guests participated on a drinking lesson and could try their hand at preparing two different drinks