![](https://gwcworld.com/wp-content/uploads/2023/06/Sodastream-Cover-4_3-evento-lancio-ART.jpg)
![](https://gwcworld.com/wp-content/uploads/2023/06/Sodastream-Img-2-evento-lancio-ART.jpg)
![](https://gwcworld.com/wp-content/uploads/2023/06/Sodastream-Img-1-evento-lancio-ART.jpg)
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-108.png)
GOAL
SODATREAM launched the new ART soda maker and needed an event to match it. GWC made it happen.
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-110.png)
SOLUTION
The location chosen was the ADI Museum of Design in Milan. We designed the space to give maximum visibility to the product, through a very curious and engaging trial experience that involved press and influencers from all over Italy. In addition, it was developed a highly Instagrammable installation that recalled the Design world: a salient feature of the new ART soda maker with an entertaining activity, where guests participated on a drinking lesson and could try their hand at preparing two different drinks
![](https://gwcworld.com/wp-content/uploads/2022/08/Group-53.png)
![](https://gwcworld.com/wp-content/uploads/2022/08/Ellipse-6.png)