ART Launch Event
SODATREAM launched the new ART soda maker and needed an event to match it. GWC made it happen.
The location chosen was the ADI Museum of Design in Milan. We designed the space to give maximum visibility to the product, through a very curious and engaging trial experience that involved press and influencers from all over Italy. In addition, it was developed a highly Instagrammable installation that recalled the Design world: a salient feature of the new ART soda maker with an entertaining activity, where guests participated on a drinking lesson and could try their hand at preparing two different drinks