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GOAL
SODATREAM launched the new ART soda maker and needed an event to match it. GWC made it happen.
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SOLUTION
The location chosen was the ADI Museum of Design in Milan. We designed the space to give maximum visibility to the product, through a very curious and engaging trial experience that involved press and influencers from all over Italy. In addition, it was developed a highly Instagrammable installation that recalled the Design world: a salient feature of the new ART soda maker with an entertaining activity, where guests participated on a drinking lesson and could try their hand at preparing two different drinks
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