SAMSONITE wanted to dedicate a major shoot to six collections for Outdoor and Indoor communication of all Shopping Malls & Outlets in Europe. One of them is the COSMOLITE line: an iconic product with focus on two seemingly contrasting features: extremely durable, incredibly light. Dedicated to a target group between 30 and 65 years of age, experts in the world of Design and Fashion and who want to take a trendy product on the road.
GWC handled the shooting across the board, from creative direction to on-set production and expert retouching. To respect the identity of the Cosmolite line, the idea was to shoot inside a minimal modern metal elevator, taking advantage of the lighting effects thanks to the reflections caused by the chromatics and mirrors. We chose two models of different ages with a sophisticated, smart style that would give the impression of living a "city life."