Samsonite – GWC World

PORTFOLIO

Samsonite

POP advertising

GOAL

Create a worldwide campaign for boutiques and stores .

SOLUTION

The idea was simple: express joy and happiness through products . All positive emotions that Samsonitelovers know very well. A creative project with a very clean execution, suitable for a global declination in each continent. This concept won the Special Star for creativity in 2020.

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