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GOAL
To renew Mipel APP for edition 108/2015 of one of the most important exhibition in Europe dedicated to fashion, accesories and leather goods.
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SOLUTION
Restyling with the main focus on the user experience, that becomes more personal. Many content displayed automatically according to the user’s usage habits and much more: the App helps the visitor to have a pleasant tour into the exhibition. During fair three days, the APP had 3.941 download on IOS and 1.762 on Android!
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