McDonald's - Storie Speciali
Italy also welcomes McDonalds' "Thank you Program". It needs a dedicated name, design and portal where the crew can share more about themselves and their Storie Speciali.
GWC designed the coordinated image of the project and developed both the launch material, used during the Ibiza convention, and the digital platform with which to tell and collect hundreds of stories from all over Italy each week. A coordinated project that involved multiple teams of the agency in close contact with the "People's" team of McDonald's Italia.