GRC rebranding – GWC World

PORTFOLIO

GRC PARFUM

REBRANDING

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GOAL

GRC Parfum, a leading Italian family business in the perfume and fragrance industry, turned to GWC to change its corporate identity without upsetting its traditions and history.

SOLUTION

GWC started studying the restyling of the Brand from the most important graphic element: the logo. The team then designed the new website and decluttered all of GRC's communication materials: company profile, data sheets used by perfumers, business cards, envelopes, shoppers, boxes, and more.

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