FRAMESI – Brand Book Collection 2023 – GWC World



Is The Hair Trend Book 2023


For the 2023 edition of the handbook IS The Hair Trend Book, Framesi asked GWC to take care of the Creative Direction all around.


Past, Present and Future, three ways of understanding time… and of interpreting also the latest fashion and style trends. We've designed three mood boards dedicated to different set of hairstyles suggested by Framesi: Italian Style, Energy and International. We have fully managed the creative direction of the shooting and the development of all the communication tools related to the new collection, including the trend book, a real magazine dedicated to all the hairdressers around the world and their customers.