Cosmetica Italia for EXPO – GWC World

PORTFOLIO

Cosmetica

Italia for EXPO

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GOAL

To interpret concepts elaborated by Cosmetica Italia team related to the associations involvement in Biodiversity Park during Milano EXPO 2015, communicating the unifying role of cosmetic in a context where cultural, genetic and environmental differences are very marked, and stimulating EXPO visitors to explore deeply those concepts.

SOLUTION

Deep study of the communication strategy: emotional video teaser production, transmitted at the Branded stand of Cosmetica Italia in the Biodiversity Park, that provides through key-words some insights on the concept of cosmetic as unifying art. Design and development of a web responsive portal dedicated to the initiative with several contents that explore the main theme anticipated by video teaser.

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