Cosmetica Italia 50th Anniversary – GWC World


Cosmetica Italia

50th Anniversary


To celebrate in style the 50th anniversary of Cosmetica Italia with the aim to bring the culture of product and sector among the people, among the Italians, in a creative, curious, stimulating and really captivating way.


Activation of a series of online and offline communication platforms capable of guiding the messages of the sector in a natural and simple way towards different targets; thematic DEM design, creation of a logo dedicated to the occasion; opening of an associative Facebook page that, for the first time, directly addresses the final consumer through engaging posts and sharing of content coming from digital platforms available.