PORTFOLIO
GOAL
Clinica Isber, a health care reality in Varese, wanted to renew its image with a distinctive visual identity capable of reflecting professionalism, cleanliness and reliability. The goal was to create a consistent and recognizable logo and graphic system capable of enhancing the brand and supporting its communication in different media.
SOLUTION
We created an essential visual design with attention to detail, starting with the logo that takes up the traditional symbol of the cross, reinterpreting it as a “+.” This distinctive element, in addition to recalling the medical symbol, represents a concept of added value, becoming a visual leitmotif that extends to all graphic declinations. The clean, minimal and professional graphic system has been declined on various materials, including logo animations, billboard graphics and posters, ensuring consistency and visual impact. An identity designed to express solidity and innovation, capable of accompanying Clinica Isber in its daily communication and wider visibility occasions.
