GWC
PORTFOLIO
GOAL
For the Blackfriday 2023, Amazon opened in the heart of Milan, a really fun POP-UP store. SKYN asked GWC to take care of the set-up and management of a really special Prize-machine to entertain visitors and introduce SKYN, giving away samples... in an engaging way.
SOLUTION
The creative team dressed up a carnival car by branding it SKYN, allowing visitors to play for free and try their luck! The event was also a success thanks to the simple and immediate game dynamics. Thousands of samples were distributed that will brighten the nights of many Milanese and others. The project was covered extensively with communication on SKYN's social profiles and with the strategic involvement of some influencers.
