PORTFOLIO
GOAL
SAMSONITE wanted to dedicate a major shooting to six collections for Outdoor and Indoor communication of all Shopping Malls & Outlets in Europe. One of them is the PARADIVER LIGHT line: designed for lovers of the outdoors, for adventures immersed in nature and for adventurous men and women, this collection is composed of products with different capacities to ensure the essentials in every occasion, water-resistant thanks to the waterproof materials used and with an iconic and comfortable design, with different handles for a better grip and user experience.
SOLUTION
GWC handled the shoot across the board, from creative direction to on-set production to expert retouching. In this story we portrayed an Outdoor context in a different and more surprising way than you might be used to seeing. We turned to set designers to build cubes of different sizes with which the models, a man and a woman in sporty, outdoorish outfits, could interact between jumps, climbs, and different kinds of poses. Then we projected on the cubes, through an intervention of our 3D Artists, an outdoor setting that recalled the peculiarity of the Paradiver Light collection.
