The brief was clear: ban the banality for the new institutional video of Cosmetica Italia (Confindustria). The competition, which involved three Italian creative agencies, saw GWC World and its internal team dedicated to the production of Video Moov.E. 10 days of filming, 11 different locations between Milan and Rome, the work of a team of 7 people made possible the creation of an unconventional short film, which deals with associative themes in a completely new and very intriguing key. Abandoned jacket and tie, the agency brought the associative staff outside the walls of the institutional headquarters of Cosmetica Italia, bringing the message closer to the users, all of us who use, often without noticing, at least 7 cosmetics … men included! The GWC World team has worked with passion at all stages of implementation: from the identification of content, to the drafting of the script up to the choice of locations, to shooting, editing and post-production; for a result that has kept glued to the screen the most important managers of Italian cosmetic companies during the first screening took place on June 23rd, the date of the annual assembly of the Association.