2018 will be a year full of surprises for Ottitaly, a network of optical centers of excellence, which reconfirms GWC World as its communication agency. 2017 has been an extremely prolific year thanks to an integrated communication strategy. The launch of the new Ottitaly App, a very useful tool for consulting, getting to know and activating Ottitaly’s services as well as identifying the optical centers closest to the users. A special summer contest “Summer Call” spread through activities on social platforms, influencer posts and the launch of a video on YouTube. The results are definitely significant: +3000 like on the page, 500k views on YouTube and 36% of walk in in the optical centers. We are still in October and the initiatives do not end here, will be months full of activities to prepare for a 2018 with a bang! Stay Tuned!