Italian style excellence, products and raw materials exclusively made in Italy – is the concept of SANI, Italian authentic gelato in the centre of Prague. Attractive concept proposing the idea of health and high quality chosen the GWC World for its social media campaign for half an year. Our social media strategy is concentrating on two main parts. First, emphasize the SANI’s Italian origin in the sense “from the Dolomite to Prague” and the second one accent the high quality of the innovative products and materials made in Italy with important nutritional benefits, healthiness and highlight the characteristic which create the Italian Gelato really authentic. Summer is coming, gelato is waiting. Come to the centre of Prague and enjoy!