GOAL To study a targeted communication campaign for Lady Bags 2016 Samsonite collection

SOLUTION Concept choice turning around the main line of action “the excitement”. GWC, togheter with a young Berlin emerging illustrator, Ekaterina Koroleva, has created some visuals that have given life to the campaign and stil continue to excite young women around the world, that prove the quality of Samsonite bags making it easier (and colored) their life.