GOAL To promote Primex condoms with a special dedicated activity

SOLUTION Development and design of an online contest called “Amore a primo scatto” (“Love at first photo shoot”) for 6 months (from April to October 2016). Consumers who buy at least one pack of Primex condoms (between Primex Natural, Primex Pianificazione Familiare and Primex Supersottile) will have the possibility to win up to a year’s supply of personalized packs of Primex condoms and a Couple Photo Shoot.