GOAL In the occasion of brand Lactacyd of Omega Pharma Restyle, to create a 10-month engagement/events digital project that communicate the restage in a positive way, generating product Awareness and promoting testing among new users. 

SOLUTION Ideation and realization of a huge Branded Content project that involved all the Business Unit GWC always works with, through several phases like Teaser, Recruiting, Push, Loyalty and Evangelization. Invention of a local campaign that integrated the worldwide one and spread it through the brand new Digital Profile of Lactacyd Facebook; 360° management of several Contest with wonderful prizes; planning of a Direct Email Marketing strategy.