GOAL To simplify the accessibility to Luce e Colori, the specialistic exam for cataract in Neovision Clinics in Milano. 

SOLUTION Design and production of POP material: gift box containing a Gift Card , for booking the exam, and some informative flyer (selt on Amazon), roll up and window sticker applied in Neovision Clinics. 

Luce e Colori gift box won the Practice Management Innovation Prize as best innovative project during 2019 Congress of European Society of Cataract and Refractive Surgeons (ESCRS), in Paris.