GOAL To engage Biogen Medical Representatives before, during and after a formative event for Avonex/Plegridry

SOLUTION Starting from the slogan “Less is more”, design and development of a web-app where future participants to the event could upload and share personal contents focused on the main theme. For the event, GWC organized an engagement moment where participants had fun in the Artistic Gardening. At the end, GWC got in touch with Biorfarm Association to gift Medical Representatives with the adoption of a fruit tree.