GOAL To create a pilot project for Cosmetica Italia during Cosmoprof exhibition 2016 in Bologna that, at the same time, increase brand awarness between their associates and establish a personal relationships network with other companies to consolidate in the future.

SOLUTION Study and ideation of A33 NEWS: total management of the project, starting from the database collection before the event with useful contacts according to the aim to the creation of two Crews composed by interviewers, cameraman and runners that will realiza special services and interviews to companies taking part in the initiative during the four days of exhibition, newsletter planning, video upload on Cosmetica Italia Youtube channel and, in the end, drafting and submitting of a survey to valutate the approval rating on the digital initiative.