GOAL To interpret concepts elaborated by Cosmetica Italia team related to the associations involvement in Biodiversity Park during Milano EXPO 2015, communicating the unifying role of cosmetic in a context where cultural, genetic and environmental differences are very marked, and stimulating EXPO visitors to explore deeply those concepts. 

SOLUTION Deep study of the communication strategy: emotional video teaser production, transmitted at the Branded stand of Cosmetica Italia in the Biodiversity Park, that provides through key-words some insights on the concept of cosmetic as unifying art. Design and development of a web responsive portal dedicated to the initiative with several contents that explore the main theme anticipated by video teaser.