GOAL Brancamenta wanted to position on a younger target of Millenials and Z Gen during MTV Music Awards. They needed a project that could take the historical brand on a different step, engaging the target and increasing its widespread fame. 

SOLUTION We created an engaging game during the MTV Music Awards in Florence that entertained the public (online) for days and for the whole duration of the event (Live). In this way we were able to promote the memorability of the brand and the database building that was used to the best for activations and purchase.