GOAL Bottega Verde, italian company specialized in cosmetics and beauty natural products, asked to GWC to study a creative approach dedicated to Christmas, creating Brand value through an engaging experience and inspiring consumers with images and aesthetic textures able to activate the deepest emotional leverages connected with Christmas. 

SOLUTION The team realized a project composed by several variables: a Master Concept that connects all the graphics initiative; different declinations for all the product lines; the development of more or less 100 packaging with various cutting die; the stores’ dressing up with POP materials dedicated.