GOAL In the Post Covid era, physical events were replaced first and combined then with digital ones, with the aim of connecting people during the lockdown period. Biogen asked to GWC the ideation and the development of an entertainment activity for the participants to the annual conference dedicated to the scientific informants.

SOLUTION Informartistica design and development: a platform dedicated to the digital event where participants uploaded the artistic content that most represent themselves, creating the Biogen virtual Art Gallery. On the portal, scientific informants had a moment of fun playing in team with graphics tables, drawing, coloring and decorating them.