GOAL  To make Assogastecnici a powerful hub of information useful for Home Care Providers and strengthen widespread diffusion. The association, belonged to Federchimica, links production and distribution firms of technical, special and medical gases. The network represents 95% of the national market. 

SOLUTION Improvement of a complete communication strategy that connects traditional and digital media: design and development of the new web platform to leverage the development of the market field, AdWords campaign and social media strategy launch, promotional articles on periodicals, press office releases flyers and brochures to support PR activities.