GOAL To study a communication online and social strategy  for Akuel® Zero, the last frontier of ultra-thin condoms: they are imperceptible and they can transmit an absolut naturalness sensation in skin contact. 

SOLUTION Campaign “Osa, vieni più vicno” development with design and developmnet of the dedicated website where users could upload audiovisual contents telling a serie of personal challenges. Promotion of a video strategy, connected to an editorial plan on Youtube, Facebook and Instagram. Massive online ADV campaign to promote contents and to convert in product buying on e-commerce platforms.