U. S. Polo Assn. Footwear has relied on GWC World to study and implement a Social & Media Relations plan for the next 18 months. The company of Onè di Fonte (TV), looking for a dynamic and new media-oriented communication partner, marries the creative approach of GWC World, Keep’Ntouch ™, based on the creation and maintenance of brand dialogue and brand-lovers. The GWC MediaFair business unit will take care of the traditional press office activities that will live in symbiosis with other initiatives; competitions, coupons and On The Ground events. Particular attention will be paid to the creation and planning of the official Facebook and Instagram page that the GWC World team dedicated to brand reputation has already started to develop. ” Today, more than ever, the traditional press office can not disregard an integrated communication strategy, which involves all the communication channels used by consumers, in order to capitalize the cost per contact and create new brand-lovers. – explains Alessandro Malnati, – We are proud to have been chosen by U.S. Polo Assn. Footwear and thanks to the real ability to integrate services with high added value, I am sure that we will be able to dynamically enhance the brand and the fantastic products it offers to our market “.